Ad API 3 Introduction
Ad Studio 3 takes a modular, component-driven approach to ad creation. Everything in your ad is a component. There are basic building block components like buttons, text boxes, and shapes; there are navigation components that allow you to navigate other components, like gallery, slideshow, and tab set; and there are Flite Hub components that incorporate third-party functionality, like Twitter and YouTube.
An ad starts out as a blank stage, and is built by adding various components to the stage to create layers, sizing and positioning each layer as needed, and finally configuring each component’s settings. Please refer to the Ad Studio 3 documentation for more on building ads with Ad Studio 3.
Ad API 3 is an API for creating these ad components. This section is targeted at Flite partners and customers who wish to build components for use with Flite Platform 3. It contains everything you need to know to get started using the API to build components. For a higher-level documentation of how to build components, please read the Component Development documentation.
Ad API 3 is an AS3 Flash API. In order to use this API, you must be familiar with Flash development and ActionScript 3 programming. To learn more about Flash development, see Adobe's Flash Developer Center.
We also expect you to have at least some familiarity with Flite Platform 3 in order to use the API.
- See the Ad Studio 3 documentation for more on how to build, traffic, and measure ads.
- See the Component Studio documentation for more on Flite's component-building tool.
Finally, you must have a Flite Developer Account in order to develop components. If you are not yet a Flite Developer and want to be, please contact us.
Comparison to Ad API 2
Since everything in a Flite Platform 3 ad is a component, the primary use of the API is now for building components, rather than building ads, as was the case in Flite Platform 2. If you are coming from the Flite Platform 2 world, this is a significant paradigm shift. We urge you to read both the Ad Studio 3 documentation, and the contents of this Developer Center in order to familiarize yourself with how ad design and component development work in Flite Platform 3.